Inspired by a real legal case, Funeral Home, the latest in a series of ads produced by MAP as part of the Open to All campaign, depicts a grieving widow who has just lost her spouse, and she and her family are turned away from a funeral home and refused burial services for her wife. The ad is meant to show how a loss in the Masterpiece Cakeshop case would open the door to much wider ranging forms of discrimination—including what the grieving widow in the ad faced.
Founded in 2006, the Movement Advancement Project (MAP) is an independent, nonprofit think tank that provides rigorous research, insight and communications that help speed equality and opportunity for all.
MAP works to ensure that all people have a fair chance to pursue health and happiness, earn a living, take care of the ones they love, be safe in their communities, and participate in civic life. MAP is a nonprofit 501(c)(3) organization and donations to MAP are 100% tax-deductible. You can read more about MAP and the work we do on our About page.