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Will We Go Back?
The Bottom Line
Fifty years ago, Piggie Park, a small barbeque chain which is still open today, refused to serve African American customers. The owner, a segregationist, claimed that the Civil Rights Act violated his religious freedom. The Supreme Court disagreed in a landmark decision issued on March 18, 1968. To highlight the high stakes of the case, the new ad “Will We Go Back?” reflects on the landmark Piggie Park decision and how the historic legacy of that ruling would be threatened by a win for the bakery in the Masterpiece Cakeshop case.
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