New Democracy Maps

Funeral Home Ad Policy Brief

The Bottom Line

Released in February 2018, a new public education ad, Funeral Home, produced by the Movement Advancement Project (MAP), depicts a devastating scenario in which a grieving widow and her family are turned away from a funeral home and refused burial services for her wife. While this video is both haunting and shocking, for many lesbian, gay, bisexual and transgender (LGBT) people in the United States, the risk of being denied service—even in a such a painful moment—is all too real. This policy brief outlines how the "Funeral Home" ad depicts the high stakes of the Masterpiece Cakeshop case.

Recommended citation:
Movement Advancement Project. February 2018. Funeral Home Ad Policy Brief. (date of access).

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Sexual Orientation Policy Tally

The term “sexual orientation” is loosely defined as a person’s pattern of romantic or sexual attraction to people of the opposite sex or gender, the same sex or gender, or more than one sex or gender. Laws that explicitly mention sexual orientation primarily protect or harm lesbian, gay, and bisexual people. That said, transgender people who are lesbian, gay or bisexual can be affected by laws that explicitly mention sexual orientation.

Gender Identity Policy Tally

“Gender identity” is a person’s deeply-felt inner sense of being male, female, or something else or in-between. “Gender expression” refers to a person’s characteristics and behaviors such as appearance, dress, mannerisms and speech patterns that can be described as masculine, feminine, or something else. Gender identity and expression are independent of sexual orientation, and transgender people may identify as heterosexual, lesbian, gay or bisexual. Laws that explicitly mention “gender identity” or “gender identity and expression” primarily protect or harm transgender people. These laws also can apply to people who are not transgender, but whose sense of gender or manner of dress does not adhere to gender stereotypes.

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